Relying on a single revenue stream is inherently risky. Audience behaviours shift, platforms evolve and market disruptions are inevitable.
In a crowded field, streamers must diversify their revenue models Read More »
Younger audiences now turn to TikTok, Instagram, and YouTube for online searches over traditional platforms.
Gen Z is turning to TikTok, not Google, when they need answers Read More »
Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled its audience in the past 24 months, according to independent research house WhyFive.
Hot 102.7FM’s audience nearly 700,000 – BrandMapp Read More »
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy Read More »
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Report looks at best time to post to social apps in 2025 Read More »
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
YouTube proves video podcasts can draw huge audiences Read More »
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
Airport Ads awarded Lanseria Airport media rights tender Read More »
The South African Broadcasting Corporation’s (SABC) new leadership is seeking a service provider to revive its brand image and “restore trust among its audiences.”
SABC’s plan to restore its image Read More »
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
Eight reasons why broadcasters still aren’t talking about precision audience targeting Read More »
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
Are you ready for the future of ads? Read More »
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