Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.
News faces a UGC tipping point as advertisers look elsewhere Read More »
According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.
Kantar Creative Effectiveness Awards Announces 2025 Winners Read More »
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.
Google announces updates to display network campaigns Read More »
While many tout the strong prospects of “performance TV” ad deals, many issues remain — including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Performance ad deals rising: Costs, targeting issues continue Read More »
For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.
How hyper-local stations are transforming the media landscape Read More »
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