Generative artificial intelligence is now part of daily work and business, bringing both promise and skepticism—tracked by Stanford’s AI Index since 2022.
What people think of artificial intelligence: Stanford Index report 2025 Read More »
For nearly 40 years, Business Day has been your go-to source for factual, business agenda setting news. We take pride in this mission and are honoured by your continued trust.
Business Day: Your trusted, insightful business news – made more accessible – Out today! Read More »
The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 48.3 in March from 49.0 in February, remaining below the 50.0 threshold that separates growth from contraction.
South Africa business activity contracts for fourth month in a row – PMI Read More »
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
Retentions worth $418m pushed Mindshare to the top of the league, attributed to Unilever reappointing the WPP agency in September 2024 — an account worth $418m.Mindshare also won $29m in pure new business.
Mindshare named top UK new-business performer in 2024 Read More »
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,” the search giant said.
Google’s R2.5-billion South African cloud investment Read More »
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis wins Coca-Cola’s NA $840 Million media business Read More »
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Report looks at best time to post to social apps in 2025 Read More »
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review Read More »
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, Chile and Spain, analysing industry trends and advertiser practices.
Media agencies compete for new business in 45 pitches a year Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
