Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
Why is Unilever’s CEO Fernando Fernandez investing in influencers? Read More »
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
It’s time to abandon a fixation with channels in favour of a content-led approach Read More »
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
What marketers can expect as CTV and retail media converge in 2025 Read More »
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Why brands are falling short with their media strategies: Oxford Saïd study Read More »
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