MultiChoice says challenging macroeconomic conditions and industry shifts—like piracy, streaming, and social media—have significantly impacted its performance over the past two years.
MultiChoice loses 2.8m subscribers in two years Read More »
DStv owner MultiChoice is piloting weekly subscriptions in Uganda to better match customer cash flows, with plans to expand if successful.
DStv testing weekly subscriptions Read More »
They are making smart decisions by choosing industries with growth potential, upskilling online and leveraging digital tools to manage money, build personal brands and work independently.
BrandMapp: Five things you might not know about SA’s youth consumer class Read More »
In what it claims to be a “world’s first,” Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.
Dentsu integrates consumer eye-tracking into global retail media planning Read More »
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
Time spent with media reaches ‘saturation,’ declines first time since great recession Read More »
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
Adlook & Lumen research partner to redefine attention-driven advertising Read More »
Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.
South Africans owe R2.5 trillion Read More »
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
Report looks at consumer expectations of brands on social in 2025 Read More »
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
Positive ad environments boost performance and consumer intention Read More »
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