CTV campaign brand reach: Lots of room to grow
CTV now accounts for 17.9% of viewing time in 2024, but only 7.4% of total media spend, per eMarketer.
CTV campaign brand reach: Lots of room to grow Read More »
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies Read More »
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming Read More »
What marketers can expect as CTV and retail media converge in 2025
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
What marketers can expect as CTV and retail media converge in 2025 Read More »
