The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty Read More »
Today’s consumer journey is complex, with consumers discovering and researching on- and offline, and across digital channels. Our new report explores insights from 1,000 US-based adults on what drives consumers to purchase, and offers strategic guidance for marketers.
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
Google tightens Customer Match data rules in major privacy update Read More »
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
How DeepSeek did it (by DeepSeek) Read More »
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
Are you ready for the future of ads? Read More »
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