Paramount helped ISpot develop a tool to measure outcomes on TV and streaming
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
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Mindshare named top UK new-business performer in 2024
Retentions worth $418m pushed Mindshare to the top of the league, attributed to Unilever reappointing the WPP agency in September 2024 — an account worth $418m.Mindshare also won $29m in pure new business.
BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’
it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.