Higher brand equity drives in-store effectiveness
Brands with higher equity show lower price sensitivity and better in-store ad results, per a U.S. diet soda study
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Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist
Ogilvy South Africa is the top African agency named in the The Warc Awards for Effectiveness 2025 shortlist with four of the six African campaigns.
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Kantar Creative Effectiveness Awards Announces 2025 Winners
According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.
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Warc: Media in 2025 – Defined by abundance, driven by algorithms
Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
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