The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
Positive ad environments boost performance and consumer intention Read More »
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.
Primedia Instore joins Shop!SA as founding member Read More »
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
The future of marketing is storified Read More »
Reflecting on the transformative shifts of 2024, Primedia Broadcasting understands the necessity of adaptability in a changing environment. This year, the focus will be on harnessing these changes to provide solutions that align with partner needs.
Primedia Broadcasting sets the stage for 2025 Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
