Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Publicis Doubles Down On Identity, Acquires Lotame Read More »
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Global Ad Trends: Podcast publishers expand into video Read More »
Considering the recent success of TikTok’s shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
TikTok expands commerce platform, livestream shopping to more regions Read More »
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
60-second dramas surge as format expands internationally Read More »
This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape
Mediamark expands its market influence with Viu and TimeOut South Africa Read More »
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.
Viu appoints Mediamark as sales partner Read More »
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