2024 Conversion Benchmark Report
Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.
2024 Conversion Benchmark Report Read More »
Marketing is Business. Nedbank IMC 2025 talks bottom line
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth
Marketing is Business. Nedbank IMC 2025 talks bottom line Read More »
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Why brands are falling short with their media strategies: Oxford Saïd study Read More »
Marketing mix modeling isn’t what it used to be – here’s why you need to consider the next generation of modeling
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
Scopen’s Cesar Vacchiano – The trends shaping marketing in 2025
Here are some of the key trends that we at Scopen believe will shape the future of marketing in 2025
Scopen’s Cesar Vacchiano – The trends shaping marketing in 2025 Read More »
Six key trends shaping digital marketing in SA in 2025
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025
Six key trends shaping digital marketing in SA in 2025 Read More »
Omnicom reports 5.2% growth for 2024
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.
Omnicom reports 5.2% growth for 2024 Read More »
