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The 5 creator marketing metrics that matter most in 2025—here’s what to know

June 2, 2025

Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.

The 5 creator marketing metrics that matter most in 2025—here’s what to know Read More »

A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns

April 28, 2025

Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.

A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns Read More »

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