How Netflix warmed to the Joburg Film Festival and affirmed city’s ‘vital role’ in growing South Africa’s film biz
Netflix SA has kept a low profile at the Joburg Film Festival due to rival Showmax’s sponsorship, but that’s starting to change.
Netflix quietly increases prices in South Africa
Some existing subscribers have been informed by email that their monthly price is going up from June. However, several have not received the notice.
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MultiChoice invests millions into one major competitive advantage
Local content is one of MultiChoice’s big competitive advantages over international players like Netflix, and it is investing millions to maintain this lead.
MultiChoice invests millions into one major competitive advantage Read More »
Publicis acquires sports marketing agency Adopt
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Publicis acquires sports marketing agency Adopt Read More »
Netflix Q1 results top expectations as streamer stops reporting subscriber counts
Netflix Q1 revenue rose 12.5% to $10.54B, with EPS at $6.61 and a 31.7% operating margin. The streamer will no longer report subscriber counts, shifting focus to financials and engagement.
Netflix Q1 results top expectations as streamer stops reporting subscriber counts Read More »
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis Read More »
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value Read More »
Netflix reveals year’s content slate at Next on Netflix 2025 including new South African films and series
See Netflix’s upcoming slate of new South African films below.
Netflix Q4: Soaring subscriber gains, stock rises sharply
With a current total of 302 million global subscribers — and 80 million in the U.S. — Netflix stock soared in after-market trading, up 13% to $984.02. Quarterly revenue grew 16% to $10.2 billion.
Netflix Q4: Soaring subscriber gains, stock rises sharply Read More »
