OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Omnicom Media Group consolidates influencer marketing services under Creo Read More »
Omnicom reported a 1.6% gain in total revenue for the first quarter to $3.69 billion, with organic growth of 3.4%. The U.S., the company’s largest region was up 4.6%.
Omnicom grows in Q1, alters full-year outlook Read More »
Shareholders of both Omnicom and Interpublic “overwhelmingly” approved Omnicom’s proposed acquisition of IPG Tuesday morning.
Omnicom, IPG shareholders approve merger deal Read More »
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.” That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 months”.
Media is key battleground for agency giants in new world order Read More »
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.
Omnicom reports 5.2% growth for 2024 Read More »
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