Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.
OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Omnicom reported a 1.6% gain in total revenue for the first quarter to $3.69 billion, with organic growth of 3.4%. The U.S., the company’s largest region was up 4.6%.
Shareholders of both Omnicom and Interpublic “overwhelmingly†approved Omnicom’s proposed acquisition of IPG Tuesday morning.
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.†That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 monthsâ€.
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.