With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
Why brand advertising matters for paid media performance Read More »
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
Three steps to being more creative with retail media Read More »
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
AI overviews hit publisher traffic hard, study finds Read More »
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
LinkedIn sued for allegedly using private messages to train AI Read More »
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.
Meta says ‘community notes’ will not affect paid ads Read More »
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