Artificial intelligence is driving greater personalization in marketing. But is it too much?
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.
Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
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Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
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The perils of data-driven marketing
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
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