This, as the podcast industry has seen significant growth over the years. Statista’s recent data reveals the number of podcast listeners in SA is expected to increase to 4.8 million by 2027.
SA’s podcast industry calls for ethical storytelling as listeners rise to 4.8M by 2027. Read More »
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating space for open conversation, shared insight, and fresh perspective.
The ACA launches a podcast for the curious and committed Read More »
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year Read More »
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
YouTube proves video podcasts can draw huge audiences Read More »
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Global Ad Trends: Podcast publishers expand into video Read More »
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Newspaper readers make good podcast listeners, study finds Read More »
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