GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
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CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy Read More »
New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn
On Sunday, the search giant switched from enabling cookies to so-called digital fingerprinting allowing advertisers and data brokers to collect consumer data based on internet users’ activities across web browsers, online sessions and often multiple devices.
New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn Read More »
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
Google tightens Customer Match data rules in major privacy update Read More »
Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Programmatic models seeping into commerce advertising Read More »
LinkedIn sued for allegedly using private messages to train AI
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
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Marketing mix modeling isn’t what it used to be – here’s why you need to consider the next generation of modeling
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
