It revealed that a substantial portion of ad spend does not reach working media, with advertisers losing millions to wasteful placements and intermediaries.
IAS Media assurance masterclass series spotlights programmatic media Read More »
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
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It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
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