How Netflix warmed to the Joburg Film Festival and affirmed city’s ‘vital role’ in growing South Africa’s film biz
Netflix SA has kept a low profile at the Joburg Film Festival due to rival Showmax’s sponsorship, but that’s starting to change.
News24 appoints Mbali Soga as assistant editor: Lifestyle
She will take on the role alongside her position as editor-in-chief of TrueLove and Drum, expanding her portfolio to include News24 Life.
News24 appoints Mbali Soga as assistant editor: Lifestyle Read More »
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
Positive ad environments boost performance and consumer intention Read More »
How cult brands like Crocs, Southwest see influencer marketing evolving
Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda?
How cult brands like Crocs, Southwest see influencer marketing evolving Read More »
Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa
Accenture Song has announced that, effective immediately, Celeste Koert has been appointed as the new lead, succeeding James Barty, who has been in the role since April 2024.
Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa Read More »
How generative AI’s role will evolve in 2025 as marketers probe its utility
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
How generative AI’s role will evolve in 2025 as marketers probe its utility Read More »
