Controversy erupts over fast food branded desks in school
The recent donation of McDonald’s-branded “MiDesks” to South African schools has sparked a heated debate.
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Busisiwe Phakathi, 5FM – Keeping radio relevant among youth
How can this be achieved? Involve them. Let them bring the entertainment, news, school happenings – let them tell their stories.
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Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
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