Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Google remains go-to search engine over Artificial Intelligence tools Read More »
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
6 easy ways to adapt your SEO strategy for stronger AI visibility Read More »
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
AI search referrals surge but conversions lag traditional search Read More »
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
Google tests AI Mode with reasoning, thinking, multimodal queries Read More »
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
Survey: 42% of people say Google Search is becoming less useful Read More »
Microsoft has quietly been testing a feature for Bing, calling it an AI search mode that will look different than Copilot, yet similar to Google’s AI search with summarized results.
Microsoft quietly tests ‘AI search mode’ for Bing Read More »
On Sunday, the search giant switched from enabling cookies to so-called digital fingerprinting allowing advertisers and data brokers to collect consumer data based on internet users’ activities across web browsers, online sessions and often multiple devices.
New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn Read More »
In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.
Google Ads: Is declining quality intentional? Read More »
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Programmatic models seeping into commerce advertising Read More »
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