The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Synchronized shopping: New ad formats let people buy while enjoying content Read More »
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Learning to live with our new AI-based advertising overlords Read More »
Standard Bank customers can now benefit from shopping at Shoprite and Checkers thanks to the bank’s UCount rewards programme, which has partnered with the retail group.
Huge change to FNB eBucks and Standard Bank UCount rewards Read More »
Considering the recent success of TikTok’s shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
TikTok expands commerce platform, livestream shopping to more regions Read More »
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