ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming Read More »
At MediaHeads 360, we believe storytelling isn’t a luxury – it’s a necessity. When consumers are bombarded by bland, the solution is to be unapologetically creative.
The hidden cost of dull, bland and boring Read More »
Reflecting on the transformative shifts of 2024, Primedia Broadcasting understands the necessity of adaptability in a changing environment. This year, the focus will be on harnessing these changes to provide solutions that align with partner needs.
Primedia Broadcasting sets the stage for 2025 Read More »
Non-profit organisation Public Interest SA is urging the South African government not to bend its transformation policies to accommodate the launch of Elon Musk’s Starlink low-Earth orbit (LEO) satellite connectivity solution in the country.
SA urged not to compromise transformation agenda for Starlink Read More »
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