82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
U.S. ad-supported SVOD subscriptions to top 278m by 2029 Read More »
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
Linear ad spend grew in Q1 despite economic uncertainty: iSpot Read More »
Eight years ago, major broadcasters launched OpenAP to shift from survey-based TV measurement to big data. Today, OpenAP is unveiling a new “converged” solution to standardize identity data across the streaming video market.
OpenAP unveils standardized ‘converged’ streaming identity solution Read More »
MTN Group has partnered with UK-based Synamedia to launch a new streaming platform for mobile and fibre users across Africa.
MTN teams up with UK’s Synamedia to launch African streaming platform Read More »
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
The SABC’s video streaming service is seeing tremendous growth and is set to play a fundamental part in the public broadcaster’s planned return to profitability over the next few years.
SABC’s secret weapon Read More »
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming Read More »
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
The company has announced that from today, all DStv Premium, Compact Plus and Compact customers will have access to two concurrent streams as part of their subscription, giving them the freedom to watch on any device, including smart TVs, laptops or smartphones.
DStv relaxes stance on concurrent streaming Read More »
The Association for Communications and Technology (ACT) wants major streaming players like Netflix to pay towards South African network operators’ build and upgrade costs.
Netflix must pay Vodacom and MTN in South Africa Read More »
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