“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,” the search giant said.
Google’s R2.5-billion South African cloud investment Read More »
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis wins Coca-Cola’s NA $840 Million media business Read More »
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
AI search referrals surge but conversions lag traditional search Read More »
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Publicis Doubles Down On Identity, Acquires Lotame Read More »
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
It’s time to abandon a fixation with channels in favour of a content-led approach Read More »
Technology was added that enables the LLMs to string together multiple API calls, so Alexa+ can do things like book a reservation but also send a text message to contact to let them know about the dinner plans.
Alexa+ gets agentic, smarter and more conversational Read More »
The New Gen Trends in Marketing and Technology Conference, hosted by the New Gen Awards, will be held on Friday 23 May 2025, at The Venue in Melrose Arch. This event will bring together industry professionals to examine how emerging technologies are shaping the future of marketing strategies.
New Gen Conference 2025: Shaping future marketing strategies with technology Read More »
The Association for Communications and Technology (ACT) wants major streaming players like Netflix to pay towards South African network operators’ build and upgrade costs.
Netflix must pay Vodacom and MTN in South Africa Read More »
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
Airport Ads awarded Lanseria Airport media rights tender Read More »
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
Dentsu X: Shaping the future of experiences Read More »
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