South African retail trade sales show 3.9% growth
South African retail sales rose 3.9% year on year in February, according to data published by Stats SA.
South African retail trade sales show 3.9% growth Read More »
NIQ State of Retail: South African consumers shift to value as economic pressures persist
NIQ SA has released its latest State of the Retail Nation analysis for the last quarter and full year calendar year of 2024, showing moderate increases in retail sales despite a strong festive season finish. SA consumers spent nearly R637bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the year.
Pay-to-play pitches risk ‘fair competition’, trade body warns
So-called pay-to-play pitches require agencies to pay an intermediary (either an upfront fee or a percentage of client billings) to take part in a review. In some cases, the advertiser does not pay the intermediary for its services, meaning competing agencies bear the full cost.
Pay-to-play pitches risk ‘fair competition’, trade body warns Read More »
Trade Desk’s big bet on AI in advertising hits rollout snags
CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes” the executive was unwilling to discuss publicly.
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The Trade Desk is acquiring advertising metadata startup Sincera
“Sincera and The Trade Desk have a shared vision about the importance of the open internet,” TTD’s chief commercial officer. “The insights they bring to the table, both for our clients and our supply partners, will continue shining a light on the potential that exists there.”
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