New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
AI search referrals surge but conversions lag traditional search Read More »
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
It’s time to abandon a fixation with channels in favour of a content-led approach Read More »
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
Dentsu X: Shaping the future of experiences Read More »
Traditional approaches to defining company culture often fall short. Instead of focusing on vague values, organizations should identify and cultivate “Multiplier” behaviors. Multipliers excel in their roles and empower those around them
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Programmatic models seeping into commerce advertising Read More »
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power” left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).
Broadcast TV reaches 91% of streamers, Linear TV at 14% ad share Read More »
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
Outcomes-based performance is the new media currency Read More »
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