Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
Artificial intelligence overviews contributing to significant drops in web traffic Read More »
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.
Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits Read More »
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
Meta invites more advertisers to link their Google Analytics account Read More »
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
AI overviews hit publisher traffic hard, study finds Read More »
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Are people clicking links in ChatGPT search? Brands Say yesse Read More »
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