82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game.
SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,†and fewer ads “in the middle of a sentence or action sequence,†where they may feel interruptive or cause viewers to abandon the video they are watching.
Radio in the Western Cape is in good health. Overall listening to regional radio has increased by 7,7% YoY but there is one standout performer. Smile FM is the fastest growing station in the Western Cape, with a 20% YoY surge in listenership.
The SABC, e.tv and community TV stations collectively face the existential danger of the overnight loss of millions of viewers on 1 April when their ratings will plunge and with that their precious ad income.