What’s behind SABC news glitch?
SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.
What’s behind SABC news glitch? Read More »
The future of marketing is storified
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
The future of marketing is storified Read More »
YouTube to make mid-roll ads less interruptive
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,” and fewer ads “in the middle of a sentence or action sequence,” where they may feel interruptive or cause viewers to abandon the video they are watching.
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Smile FM listeners grow by 20%
Radio in the Western Cape is in good health. Overall listening to regional radio has increased by 7,7% YoY but there is one standout performer. Smile FM is the fastest growing station in the Western Cape, with a 20% YoY surge in listenership.
Smile FM listeners grow by 20% Read More »
e.tv to court again to demand further extension in South Africa’s digital TV switch-over with ‘devastating impact’ warning for country’s TV ratings
The SABC, e.tv and community TV stations collectively face the existential danger of the overnight loss of millions of viewers on 1 April when their ratings will plunge and with that their precious ad income.
