GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Artificial intelligence overviews contributing to significant drops in web traffic
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
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Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.
Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits Read More »
Microsoft’s vision of AI Agents
Microsoft’s agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer’s needs. Every brand will have agents that act as experts in specific products and services.
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Google announces updates to display network campaigns
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.
Google announces updates to display network campaigns Read More »
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
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