Tackling Big Tech’s anti-competitive stranglehold
Competition Commission releases provisional Media and Digital Platforms Market Inquiry report.
Tackling Big Tech’s anti-competitive stranglehold Read More »
Dentsu X: Shaping the future of experiences
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
Dentsu X: Shaping the future of experiences Read More »
Sasha Martinengo pays tribute to ex-colleague and good friend Darren Scott
As reported by The South African website, Scott, now 61, was diagnosed with melanoma, an aggressive kind of skin cancer, almost 40 years ago. Recently doctors discovered new tumours.
Sasha Martinengo pays tribute to ex-colleague and good friend Darren Scott Read More »
ACA to Host AI in Advertising Forum
The Association for Communication and Advertising (ACA) has announced that it will host an AI in Advertising Forum on Thursday, 13 March at the WPP Campus in Johannesburg. The Forum will discuss several key barriers to AI adoption in advertising.
ACA to Host AI in Advertising Forum Read More »
Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer – media, further solidifying the company’s leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value Read More »
Microsoft Research: AI stifles critical thinking
A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.
Microsoft Research: AI stifles critical thinking Read More »
Trade Desk’s big bet on AI in advertising hits rollout snags
CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes” the executive was unwilling to discuss publicly.
Trade Desk’s big bet on AI in advertising hits rollout snags Read More »
Google Ads: Is declining quality intentional?
In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.
Google Ads: Is declining quality intentional? Read More »
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
Google tightens Customer Match data rules in major privacy update Read More »
