FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.
Unilever invests in fewer brands for bigger impact Read More »
Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.
Campaign numbers rising, but so are challenges Read More »
The controversial commentator Prof Onkgopotse JJ Tabane’s show Power to Truth on eNCA (DStv 403) is finished and ended a week after TimesLIVE was forced to retract a spurious column by Tabane it published on 21 January.
JJ Tabane’s eNCA talk show done after false bribery claims column Read More »
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!
Why working in media is still a great job Read More »
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
CPMs, spend rising in most programmatic DOOH categories Read More »
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Global Ad Trends: Podcast publishers expand into video Read More »
Considering the recent success of TikTok’s shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
TikTok expands commerce platform, livestream shopping to more regions Read More »
it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.
Dentsu reported a slight net organic revenue decline for full-year 2024 of 0.1% but noted sequential quarterly improvement throughout the year with Q4 organic growth 2.6%. The results were in line with recent guidance.
Dentsu moves to restore growth after flat 2024 Read More »
While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns.
Brands are confidently disguising their logos in outdoor ads but is it effective? Read More »
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