1 May 2025 Archives

Newsletter from the 1 May 2025

Global

Google’s core business remains strong as macro questions swirl

Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.

Warc

Global

Heineken turns anti-social – media, that is

The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.

Media Post

Global

First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store

The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.

Warc

Global

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz

Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.

Media Post

Local

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Cape Town’s 2025 event lineup—from Comic Con and Ultra to the Loeries—is drawing massive crowds, making it the perfect time for brands to go local, go live, and go big with OOH. See complete event list in the article.

Bizcommunity

Global

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.

Mi3

Global

WPP’s Q1 results dip, tariffs not expected to directly impact the network

WPP's Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.

Bizcommunity

Global

Big brands are officially worried about American shoppers

The companies that make our food and home essentials are officially sounding alarms about what lies ahead for the U.S. shopper.

NPR

Global

Facebook owner launches Artificial Intelligence app

Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.

MyBroadband

Local

IAS Media assurance masterclass series spotlights programmatic media

It revealed that a substantial portion of ad spend does not reach working media, with advertisers losing millions to wasteful placements and intermediaries.

Bizcommunity

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Newsletter from the 1 May 2025

Google’s core business remains strong as macro questions swirl

Heineken turns anti-social – media, that is

First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

WPP’s Q1 results dip, tariffs not expected to directly impact the network

Big brands are officially worried about American shoppers

Facebook owner launches Artificial Intelligence app

IAS Media assurance masterclass series spotlights programmatic media

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Past Issues

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