1 May 2025 Archives

Newsletter from the 1 May 2025

Local

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Cape Town’s 2025 event lineup—from Comic Con and Ultra to the Loeries—is drawing massive crowds, making it the perfect time for brands to go local, go live, and go big with OOH. See complete event list in the article.

Bizcommunity

Global

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.

Mi3

Global

WPP’s Q1 results dip, tariffs not expected to directly impact the network

WPP's Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.

Bizcommunity

Global

Google’s core business remains strong as macro questions swirl

Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.

Warc

Global

Heineken turns anti-social – media, that is

The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.

Media Post

Global

First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store

The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.

Warc

Global

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz

Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.

Media Post

Global

ChatGPT search has 41 million average monthly users in EU

While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.

Search Engine Land

Local

Ogilvy wins all SA’s Warc Awards 2025 – Middle East and Africa

South Africa won four awards at the 2025 WARC Awards MEA—two gold, one silver, and one bronze—all credited to Ogilvy SA for work with KFC and AB InBev.

Bizcommunity

Global

Publicis acquires sports marketing agency Adopt

Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.

Media Post

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Newsletter from the 1 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

WPP’s Q1 results dip, tariffs not expected to directly impact the network

Google’s core business remains strong as macro questions swirl

Heineken turns anti-social – media, that is

First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz

ChatGPT search has 41 million average monthly users in EU

Ogilvy wins all SA’s Warc Awards 2025 – Middle East and Africa

Publicis acquires sports marketing agency Adopt

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Past Issues

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