Newsletter from the 1 May 2025

ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
Search Engine Land
Ogilvy wins all SA’s Warc Awards 2025 – Middle East and Africa
South Africa won four awards at the 2025 WARC Awards MEA—two gold, one silver, and one bronze—all credited to Ogilvy SA for work with KFC and AB InBev.
Bizcommunity
Publicis acquires sports marketing agency Adopt
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Media Post
Study finds advertisers prioritizing performance over brand safety
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
Media Post
Big brands are officially worried about American shoppers
The companies that make our food and home essentials are officially sounding alarms about what lies ahead for the U.S. shopper.
NPR
Facebook owner launches Artificial Intelligence app
Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.
MyBroadband
OpenAI adds shopping features to ChatGPT Search
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
Search Engine Land
Kantar’s Media Reactions 2025 – share your opinion on the challenges and opportunities facing marketers today
Kantar's Media Reactions 2025 asks you to share your opinion on the challenges and opportunities facing marketers today.
Bizcommunity
South Africans must say goodbye to last Afrikaans show on SABC 2
Voetspore’s 14th season may be its last on SABC 2, following a dispute over the SABC’s halted payments since December 2024.
MyBroadband
Hot 102.7fm Crowned Number 1 Fastest-growing Media Company In South Africa
Hot 102.7FM has taken the number one spot as South Africa’s fastest-growing media company and secured a coveted place among the top five fastest-growing companies in the country.
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