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Newsletter from the 10 April 2025

Global

Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.

Global

21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium

A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)

Local

VIA adds bilingual Goeiemôre, Good Morning as 4-day live breakfast show from 14 April

Goeiemôre, Good Morning is an interesting and fresh take on a South African breakfast show – especially because both Afrikaans and English viewers will be able to join us in the mornings".

Global

How to capture the full value of advertising performance

Stronger brands yield stronger performance - yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.

Local

YouTube advertising awards now include South Africa

For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.

Global

The smartphone detox: why young people are choosing dumb phones

Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?

Global

Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies

The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.

Local

What’s behind SABC news glitch?

SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.

Local

South Africans owe R2.5 trillion

Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.

Global

Google remains go-to search engine over Artificial Intelligence tools

Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.

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