Newsletter from the 10th July 2025

  • Global
Three themes defining the future of programmatic in 2025
The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.
Warc
  • Global
Dull Media: Advertising’s $200bn problem – and how to fix it
Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.
MediaShotz
  • Global
The new marketing war isn’t for clicks – it’s for memory
Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.
Search Engine Land
  • Global
ChatGPT traffic referrals to publishers rising
Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.
MediaPost
  • Global
Social media updates and new features to know this week
This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.
PR Daily
  • Local
With ‘trial and error’ SABC moves Afrikaans news again – now to 5:30pm on SABC3 on weekdays and 7:30pm on weekends
The SABC now admits that its shortsighted scheduling moves with its Afrikaans TV news bulletin were done without any market research, with the public broadcasters moving it yet again from this month: Now to 17:30 on weekdays and from SABC2 to SABC3, and to 19:30 over weekends on SABC3.
TV with Thinus
  • Global
DoubleVerify collaboration drives media quality, ad effectiveness
ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.
MediaPost
  • Local
ABC: Authentic brands connect
Brands are seeking to connect with ears and eyeballs while people are displaying ad fatigue. Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising.
The Media Online
  • Local
All the 2025 Bookmark Awards finalists
These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.
Bizcommunity
  • Local
Trump tariff bombshell: US–South Africa trade relations hit new low
US President Donald Trump has confirmed that a sweeping 30% tariff will be imposed on all South African goods entering the United States, effective 1 August 2025.
Bizcommunity
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