12 June Archives - Page 2 of 3

Newsletter from the 12 June

Global

Advertising delivers nearly 3x return on investment

Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory.

Warc

Global

Ranked: The smartest AI models, by IQ

Artificial intelligence is designed to be intelligent. But how do today’s leading AI models stack up in human IQ terms, and which ones are the smartest?

Visual Capitalist

Global

WPP accuses Publicis of low-quality inventory

In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait.

Storyboard 18

Global

Publicis Wins Mars’ $1.7B Global Media

Mars Inc. has appointed Publicis to handle media, production, paid social, influencer, and connected commerce after a competitive RFP. The $1.76B media spend (2024, COMvergence) marks a significant loss for incumbent WPP.

Media Post

Global

Dentsu goes all-in with MiQ, claims industry-first integration

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma platform "at the strategic center" of its media practice.

Media Post

Local

Gen Zs are shaping the future of retail

South Africa’s Gen Z, shaped by disruption and digital acceleration, are coming of age on their own terms—gradually reshaping the retail landscape.

Bizcommunity

Local

Forget followers, focus on communities

The future of digital marketing is about building meaningful spaces where people feel seen and valued. In 2025, micro is the new macro—make genuine connections your edge.

Media Update

Local

CTV ad buying: Perception and reality

CTV advertising is key as streaming disrupts linear TV, offering TV’s reach with digital’s precision. But a major gap remains between its perceived potential and current reality.

The Media Online

Local

Ster-Kinekor making a comeback

Mark Sardi, CEO of Ster-Kinekor, told the Money Show that admissions have increased materially, going up 20% annually from November through April. This growth is due to several reasons. First, he said, “Hollywood’s got its act together.”

MyBroadband

Local

WOO Congress: Global insights, local leadership

Trish Guilford had the privilege of attending on behalf of the Out of Home Measurement Council (OMC), and came away both inspired and reassured. It’s clear: OMC is not just aligned with global leaders – we’re right there among them.

The Media Online

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