14 February 2025 Archives

Newsletter from the 14 February 2025

Global

IPG loses ground in Q4, posts slight growth for 2024

Interpublic Group reported a net organic revenue decline of 1.8% for the fourth quarter, with 0.2% organic growth for full year 2024, versus flat for the prior year.

Media Post

Global

Is rank tracking dead? Why Google’s new rules are changing the game

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

Search Engine Land

Global

Research suggests Threads is driving more engagement than X

The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app

Social Media Today

Global

The Multiplier Effect model: why integrate strategies?

Marketing is a complicated discipline that must at once create fame and sell goods, but as the techniques by which you achieve these two goals have diverged, marketing has become less effective.

Warc

Global

60-second dramas surge as format expands internationally

The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.

Warc

Global

AI overviews hit publisher traffic hard, study finds

Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.

Warc

Global

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.

Marketing Dive

Global

Long-form content viewing on YouTube rose 8% in 2024

Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.

TV Technology

Global

Programmatic models seeping into commerce advertising

The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.

Media Post

Global

Gen Z Trends, Truth and Trust

Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.

Channel 4

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Newsletter from the 14 February 2025

IPG loses ground in Q4, posts slight growth for 2024

Is rank tracking dead? Why Google’s new rules are changing the game

Research suggests Threads is driving more engagement than X

The Multiplier Effect model: why integrate strategies?

60-second dramas surge as format expands internationally

AI overviews hit publisher traffic hard, study finds

Publicis Groupe is confident in the face of expected industry tumult

Long-form content viewing on YouTube rose 8% in 2024

Programmatic models seeping into commerce advertising

Gen Z Trends, Truth and Trust

Stay in Touch

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Past Issues

Stay In Touch

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