14 February 2025 Archives

Newsletter from the 14 February 2025

Global

LinkedIn report reveals 5 key trends reshaping B2B marketing

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

Search Engine Land

Global

Quality, transparency and trust will define the future of ad tech

It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.

Ad Exchanger

Global

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game’s ads, broken down by key stats reflecting cost, reach, performance etc. Watch Budweiser’s winning ad here.

Marketing Dive

Global

Who ‘won’ the advertising Super Bowl? It depends

These were winning brands according to some Monday morning post-game analyses.

Warc

Local

Showmax 2.0 win

Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.

MyBroadband

Local

Mediamark expands its market influence with Viu and TimeOut South Africa

This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape

Bizcommunity

Local

SABC’s plan to restore its image

The South African Broadcasting Corporation’s (SABC) new leadership is seeking a service provider to revive its brand image and “restore trust among its audiences.”

MyBroadband

Local

SAB ordered to pull Brutal Fruit TV ad over showing and encouraging glass bottles and bringing and drinking alcohol on a beach

SAB aired its Brutal Fruit TV commercial on Warner Bros. Discovery's Discovery (DStv 121) channel on MultiChoice's DStv satellite pay-TV service.

TV with Thinus

Local

Ford SA appoints Tarryn Knight as its new head of marketing

With nearly two decades of marketing experience for German passenger and commercial vehicle brands, Knight will lead the strategic direction of Ford’s marketing communications, events and sponsorships.

Bizcommunity

Local

Kaya 959 Appoints United Stations as Sales Partner

Kaya 959's Managing Director, Colleen Louw, says, "As we enter this exciting new chapter, we look forward to working with United Stations to further grow the Kaya 959 brand.

Media Update

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