15 May 2025 Archives

Newsletter from the 15 May 2025

Global

Amazon launches Artificial Intelligence -powered contextual ads at 2nd blockbuster upfront

A new Artificial Intelligence -powered pause ad format pairs dynamic messaging with on-screen visuals. Shoppable and interactive formats now include real-time Amazon info and expanded CTAs for non-Amazon brands.

Marketing Dive

Global

MRC, IAB Release Attention Measurement Guidelines Draft

Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.

Media Post

Global

GroupM US staff told up to 45% will be impacted by restructure

GroupM clarified that the 40–45% figure refers to U.S. team restructuring, not departures. No comment was made on potential future layoffs.

Ad Week

Global

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.

Marketing Dive

Local

Unemployment climbs to 32.9% in 2025 Q1

The number of persons employed in the formal sector decreased by 245,000 in Q1: 2025, and the informal sector employment increased by 17,000 over the same period.

Bizcommunity

Global

Mark Zuckerberg’s artificial intelligence ad tool sounds like a social media nightmare

Zuckerberg, at Stripe’s Sessions conference, shared plans to automate the ad industry with an end-to-end artificial intelligence tool that tests thousands of artificial intelligence-generated ads across Facebook, Instagram, and Threads.

Tech Crunch

Global

LLM traffic not as engaged as organic traffic: Study

The new data challenges claims made by Google and Microsoft Bing that artificial intelligence driven clicks are higher quality than organic search.

Search Engine Land

Local

Did you miss last week’s MediaLoop newsletter?

No stress — we’ve got you covered. Our new website’s archive section is perfect for catching up when the week gets away from you. Have a look.

Media Loop

Local

New artificial intelligence startup pays South Africans to grow digital maps in townships

Instead of chasing virtual creatures like Pokémon Go, young people and local residents are hitting the streets to find and document the countless small businesses that keep township economies alive.

Bizcommunity

Local

Amasa Igniters Forum returns

Amasa Igniters Forum 2025 to reshape media narratives in digital age The Amasa Igniters Forum returns on 21 May 2025 at GIBS, Johannesburg, under the theme: Reshaping Media Narratives in an Era of Radical Evolution – Purpose. Progress. Power.

Bizcommunity

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Newsletter from the 15 May 2025

Amazon launches Artificial Intelligence -powered contextual ads at 2nd blockbuster upfront

MRC, IAB Release Attention Measurement Guidelines Draft

GroupM US staff told up to 45% will be impacted by restructure

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

Unemployment climbs to 32.9% in 2025 Q1

Mark Zuckerberg’s artificial intelligence ad tool sounds like a social media nightmare

LLM traffic not as engaged as organic traffic: Study

Did you miss last week’s MediaLoop newsletter?

New artificial intelligence startup pays South Africans to grow digital maps in townships

Amasa Igniters Forum returns

Stay in Touch

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Past Issues

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