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Newsletter from the 20 March 2025

  • Local
This is how South Africans spend their money
How much of their income South Africans spend on things like food, housing, and retirement differs greatly depending on their salary band.
Daily Investor
  • Local
Hot 102.7FM’s audience nearly 700,000 – BrandMapp
Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled its audience in the past 24 months, according to independent research house WhyFive.
Bizcommunity
  • Local
The rise of social commerce
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
Bizcommunity
  • Local
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
Bizcommunity
  • Local
Google’s R2.5-billion South African cloud investment
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,” the search giant said.
MyBroadband
  • Local
SABC has a plan to turn R1-billion annual profit
The South African Broadcasting Corporation (SABC) expects to report a nearly R1-billion profit in 2026/27, the National Treasury revealed in its Budget Review document.
MyBroadband
  • Global
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
Search Engine Land
  • Global
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
TV Technology
  • Global
Instagram experiments with AI-generated comments on posts
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Social Media Today
  • Global
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
Media Post
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