Newsletter from the 20 March 2025

  • Global
Publicis wins Coca-Cola’s NA $840 Million media business
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Media Post
  • Global
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Marketing Dive
  • Global
Omnicom, IPG shareholders approve merger deal
Shareholders of both Omnicom and Interpublic “overwhelmingly” approved Omnicom’s proposed acquisition of IPG Tuesday morning.
Media Post
  • Global
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
AdExchanger
  • Global
The perils of data-driven marketing
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
Warc
  • Global
Meta to launch controversial ‘community notes’ feature On Instagram, Facebook, Threads
Meta has officially announced the first stage of “Community Notes,” a controversial user-dependent content-moderation replacement to the company’s longstanding fact-checking program.
MediaPost
  • Global
AI search referrals surge but conversions lag traditional search
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
Warc
  • Global
Why is Unilever’s CEO Fernando Fernandez investing in influencers?
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
Forbes
  • Global
WARC Rankings 2025: Media 100 revealed
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
Warc
  • Local
DStv relaxes stance on concurrent streaming
The company has announced that from today, all DStv Premium, Compact Plus and Compact customers will have access to two concurrent streams as part of their subscription, giving them the freedom to watch on any device, including smart TVs, laptops or smartphones.
IT Web
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