21 February 2025 Archives - Page 2 of 3

Newsletter from the 21 February 2025

Local

Why working in media is still a great job

This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!

Bizcommunity

Global

CPMs, spend rising in most programmatic DOOH categories

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.

Media Post

Global

Global Ad Trends: Podcast publishers expand into video

Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.

Warc

Global

TikTok expands commerce platform, livestream shopping to more regions

Considering the recent success of TikTok's shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.

Media Post

Global

BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’

it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.

Tech Crunch

Global

Dentsu moves to restore growth after flat 2024

Dentsu reported a slight net organic revenue decline for full-year 2024 of 0.1% but noted sequential quarterly improvement throughout the year with Q4 organic growth 2.6%. The results were in line with recent guidance.

Media Post

Global

Brands are confidently disguising their logos in outdoor ads but is it effective?

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns.

The Drum

Global

The four quadrants of behavioural standards – why ‘multipliers’ are the staff you need to attract and retain to create a high-performance company culture

Traditional approaches to defining company culture often fall short. Instead of focusing on vague values, organizations should identify and cultivate “Multiplier” behaviors. Multipliers excel in their roles and empower those around them

HRD Connect

Local

Smile FM listeners grow by 20%

Radio in the Western Cape is in good health. Overall listening to regional radio has increased by 7,7% YoY but there is one standout performer. Smile FM is the fastest growing station in the Western Cape, with a 20% YoY surge in listenership.

Bizcommunity

Local

Pernod Ricard buys rest of South African gin business Inverroche

Sola Oke, the MD of Pernod Ricard's business in Africa, described the continent as “a significant white-space opportunity in the world for the premium-plus spirits and Champagne segment”.

Global Data

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Newsletter from the 21 February 2025

Why working in media is still a great job

CPMs, spend rising in most programmatic DOOH categories

Global Ad Trends: Podcast publishers expand into video

TikTok expands commerce platform, livestream shopping to more regions

BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’

Dentsu moves to restore growth after flat 2024

Brands are confidently disguising their logos in outdoor ads but is it effective?

The four quadrants of behavioural standards – why ‘multipliers’ are the staff you need to attract and retain to create a high-performance company culture

Smile FM listeners grow by 20%

Pernod Ricard buys rest of South African gin business Inverroche

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Past Issues

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