Newsletter from the 21 February 2025

  • Local
Why working in media is still a great job
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!
Bizcommunity
  • Global
CPMs, spend rising in most programmatic DOOH categories
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
Media Post
  • Global
Global Ad Trends: Podcast publishers expand into video
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Warc
  • Global
TikTok expands commerce platform, livestream shopping to more regions
Considering the recent success of TikTok's shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
Media Post
  • Global
BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’
it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.
Tech Crunch
  • Global
Dentsu moves to restore growth after flat 2024
Dentsu reported a slight net organic revenue decline for full-year 2024 of 0.1% but noted sequential quarterly improvement throughout the year with Q4 organic growth 2.6%. The results were in line with recent guidance.
Media Post
  • Global
The four quadrants of behavioural standards – why ‘multipliers’ are the staff you need to attract and retain to create a high-performance company culture
Traditional approaches to defining company culture often fall short. Instead of focusing on vague values, organizations should identify and cultivate “Multiplier” behaviors. Multipliers excel in their roles and empower those around them
HRD Connect
  • Local
Smile FM listeners grow by 20%
Radio in the Western Cape is in good health. Overall listening to regional radio has increased by 7,7% YoY but there is one standout performer. Smile FM is the fastest growing station in the Western Cape, with a 20% YoY surge in listenership.
Bizcommunity
  • Local
Pernod Ricard buys rest of South African gin business Inverroche
Sola Oke, the MD of Pernod Ricard's business in Africa, described the continent as “a significant white-space opportunity in the world for the premium-plus spirits and Champagne segment”.
Global Data
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