Newsletter from the 24 January 2025

  • Global
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Search Engine Land
  • Global
Ranked: AI models with the lowest hallucination rates
As AI-powered tools and applications become more integrated into our daily lives, it’s important to keep in mind that models may sometimes generate incorrect information
Visual Capitalist
  • Global
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
Ad Week
  • Global
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Search Engine Land
  • Global
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
Warc
  • Global
Broadcast TV reaches 91% of streamers, Linear TV at 14% ad share
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power” left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).
Media Post
  • Global
Marketing to social media users in 2025: Here’s what the numbers say
While brands may think jumping on viral trends is a good idea, 33% of consumers find it embarrassing, according to Sprout Social.
Marketing Dive
  • Global
2024 Conversion Benchmark Report
Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.
Digital Marketing Depot
  • Global
Netflix Q4: Soaring subscriber gains, stock rises sharply
With a current total of 302 million global subscribers — and 80 million in the U.S. — Netflix stock soared in after-market trading, up 13% to $984.02. Quarterly revenue grew 16% to $10.2 billion.
Media Post
  • Global
Outcomes-based performance is the new media currency
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
Ad Exchanger
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