Newsletter from the 29 May 2025

  • Global
An overview of each platform’s Artificial Intelligence tools for advertisers
Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.
Social Media Today
  • Local
Pick n Pay delivers on first year of multi-year recovery plan
Pick n Pay’s turnaround is taking shape as the retailer reports a year of recovery after solving its debt challenges and driving a like for like sales recovery in its core Pick n Pay supermarkets.
Bizcommunity
  • Global
Ads arrive in Google Artificial Interview Overviews – here’s what they look like
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
Search Engine Land
  • Local
Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns
Bizcommunity
  • Local
SA teens officially have Instagram Teen Accounts
Meta this week bolstered online safety for teens in South Africa with the launch of Teen Accounts on Instagram. This initiative prioritises teens' safety, privacy and positive online experiences, it says
IT Web
  • Global
Why brand advertising matters for paid media performance
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
Search Engine Land
  • General
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
Search Engine Land
  • Local
Threat to Checkers and Pick n Pay in South Africa
Takealot and Amazon.co.za are seeing substantial growth in sales of general household products typically sold by traditional grocery retailers.
MyBroadband
  • Global
In a crowded field, streamers must diversify their revenue models
Relying on a single revenue stream is inherently risky. Audience behaviours shift, platforms evolve and market disruptions are inevitable.
TV News Check
  • Global
Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with 'kidults' boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
Warc
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