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Newsletter from the 29 May 2025

  • Global
Disruptive brands fuel long-term brand value
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006
Warc
  • Global
The 5 creator marketing metrics that matter most in 2025—here’s what to know
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.
Adage
  • Local
Finalists announced for the 2025 Marketing Achievement Awards’ Marketer of the Year
This prestigious accolade recognises individuals who have demonstrated outstanding leadership, strategic brilliance, and who have delivered significant impact on their organisations and the broader marketing environment in South Africa.
Bizcommunity
  • Global
TikTok adds a dedicated Artificial Intelligence assistant for in-app sellers
TikTok’s “Seller Assistant” is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays.
Social Media Today
  • Local
RIP Darren Scott: Colleagues pay tribute
Radio legend loses his long battle against cancer.
The Media Online
  • Global
True Buys: ANA finds programmatic improvement, unveils terms for yielding more
Two years on from its initial benchmark, the ANA finds working media now accounts for 40 cents of every programmatic ad dollar—up 14%, but still a minority of total spend.
Media Post
  • Local
Cell C selects new strategic media partner
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
Bizcommunity
  • Local
SABC wants TV licence price increase
The SABC explained that TV licence compliance remained lower than 20%, with most revenue coming from “legacy” holders.
MyBroadband
  • Global
The Missing ‘Availability’
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
Warc
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