5 June 2025 Archives

Newsletter from the 5 June 2025

Global

Meta’s reportedly planning to enable fully automated ad campaigns by next year

Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.

Social Media Today

Global

X launches new chat experience in Beta, a precursor to payments

X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.

Social Media Today

Global

SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.

With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.

Search Engine Land

Global

Retail media needs more than ROAS

ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness

Warc

Global

Radio outperforms digital competitors in connected car influence

Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.

Radio Ink

Global

Effie names Omnicom Most Effective Holdco for second year in a row

Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.

Media Post

Global

The Hagakure method for Google Ads management

“Hagakure,” meaning “hidden by the leaves,” is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.

Search Engine Land

Global

Just 1.5 seconds is enough for ad recall, new attention study reveals

A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.

The Media Leader

Global

Sharpening its edge, Prime Video quietly rolls out show-level ad-reporting

The offering provides show-level reporting with impressions, CPMs, and content context by title, genre, and rating—bringing rare transparency to a typically opaque streaming landscape.

Ad Week

Global

New social media features and updates to know this week

AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.

PR Daily

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